BRIEF
Carrie Junior relaunched its antibacterial hair and body wash for tweens (7–13) as Carrie Super Protect. Our task was to design a bold new packaging that also worked as a collectible.

CONTEXT
Carrie Junior has long been loved for bottles with toys. But kids grow fast, and so do their tastes. Bath toys get replaced by sneakers, music, games, and phones. The question was: how does a brand built on toys stay relevant to kids who’ve outgrown them?

IDEA
We designed a bottle that grew up with them, redefining what a toy could be. Something that starts in the bathroom, but lives beyond it. Something to wear, flex, and make their own.

We refreshed the brand’s iconic mascot, Carrie the elephant, with a modern, playful edge. The design features detachable head that transforms into a wearable accessory—keychain, badge, charm, or whatever kids choose.

Colors and patterns were inspired by tween culture—music, gaming, and sports—turning everyday hygiene into a statement they’re proud to carry.

RESULT
+69% sales uplift versus the previous year’s monthly average. The collectibles became so desirable they were hunted down—and yes, even stolen in-store (true story).