DOVE 'Hair Orchestra'

BRIEF
Research revealed that Vietnamese women experience hair fall throughout everyday routines, from shampooing and brushing to towel-drying and wearing helmets. Our task was to prove the effectiveness of Dove Anti-Hair Fall Shampoo.

IDEA
We transformed “fragile” hair into something unexpectedly resilient: musical instruments. Set to Mozart’s Eine kleine Nachtmusik, strands of hair endured stress and movement, building into an unusual, captivating performance.

By replacing a conventional lab demo with a playful, visually striking idea, we brought Dove’s promise to life, proving strength in a way people could feel, not just be told.

Client: Dove Hair - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Huong Nguyen, Lam Phan
Director: David Rechtman
Production: Flex Films