GOLD - Film Category 
Vietnam Young Lions 2018

The assignment is to launch an emotionally powerful 60s film that inspires women to stay true to their own unique beauty - the #RealBeauty, through deeply relevant local insight.

We then introspect about the concept of being true to one’s self. People tend to give advice like ‘Be yourself’ to someone who doubts their own beauty. Though it helps, it’s also confusing sometimes. ‘Be yourself’ can be understood as staying true to your natural/ original self, and also be articulated to being whatever your inner self tells you. Thus, throughout her life, a woman’s definition of being herself varies as her life experience and mentality evolves with time.

‘Keep up with your own beauty’ is what we want them to keep in mind. Don’t be afraid of changes. Do whatever you want, even to your hair, as long as it makes you feel true to yourself so your real beauty can bloom at any stage of your life. Dove is here to empower and guarantee your hair from damages you may cause during your self-expressing journey.

Client: Dove Hair - Unilever Vietnam
Creative: Lam Phan, Phuong Anh Tran