VASELINE ‘Sun Catwalk’

To convince consumers to apply sunscreen on their body, we create a fashion film with educational content that plays with typical behaviors among Vietnamese women when it comes to sun-protection methods.

The idea is to rewrite a very common Vietnamese idiom ‘Chạy trời không khỏi nắng’ (You cannot run away from the sun) into ‘Chạy trời không lo nắng’ (You can run away from the sun, worry-free) in its very literal meaning.

Fashion is not a theme that is usually seen from Vaseline. However since the new local ambassador is Minh Tú - a well-known supermodel, we don’t want to miss the opportunity to take her advantage as a refreshing inspiration for this summer campaign, hence the vibrancy, the attitude, the punchlines.

Client: Vaseline - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Lam Phan, Tuong Vy Nguyen, Tran Nguyen, Vaness Tran, Trang Le
Director: Nhu Dang
Production: YOLO Pictures