BRIEF
Tet is the season of new clothes. Our challenge was to show how Comfort Ultra Care fabric conditioner helps keep them looking new, for longer.

PROBLEM
People pamper their clothes at first, but the effort fades. Colors dull, textures wear out. Once the excitement is gone, the clothes are replaced.

INSIGHT
At Tet, we wish our loved ones eternal youth. If clothes are what we love, they deserve the same blessing.

IDEA
We positioned Comfort Ultra Care as a youth elixir for clothes.

Through a love story between a young woman and her favorite red dress—usually a short-lived romance—we showed how proper care from day one turns it into a lasting relationship.

Titled “Mãi Xuân Cùng Em” (Forever Young Together), the music video starred pop icon and brand ambassador Toc Tien, blending emotion and drama to connect with a younger audience.

Client: Comfort - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Huong Nguyen, Lam Phan, Sang Huynh
Director: Dinh Ha Uyen Thu
Production: Zero Z