BRIEF
NIVEA introduced MicellAIR Expert, a makeup remover created for professional-grade makeup. The challenge was to convince beauty professionals that it meets their highest standards.

PROBLEM
Long-wear, high-glam makeup is designed to stay flawless, but often leaves behind invisible silicone residue when removed improperly. We needed a visually rich, deeply satisfying removal moment using a beauty look everyone instantly recognizes.

IDEA
We reinterpreted the iconic Black Swan, an emblem of dramatic beauty and precision, revealing her transformation before and after using NIVEA MicellAIR Expert.

The film celebrates the ritual of makeup removal as a beauty moment in itself, proving expert-level efficacy while establishing a refined, editorial aesthetic for the range.

Client: NIVEA Face
Agency: BBDO Vietnam
Creative: Lam Phan, Trang Tia Nguyen
Director: Bruce Parramore
Production: Viewfinder