BRIEF
NIVEA introduced a new oxygen-infused makeup remover. Our challenge was to spotlight this innovation while elevating the brand from a drugstore staple to a true beauty essential.

PROBLEM
Many consumers rely solely on facial cleansers, skipping proper makeup removal. Leftover makeup suffocates pores, leading to stressed, damaged skin.

IDEA
We brought the science to life through visual poetry, humanizing the skin cell as they struggle beneath layers of makeup.

Elegant ballerinas embodied oxygen, movement, and breath, transforming product efficacy into a premium beauty ritual and repositioning NIVEA firmly within the beauty category.

Client: NIVEA Face - Unilever Vietnam
Agency: BBDO Vietnam
Creative: Hien Nguyen, Lam Phan
Director: Bruce Parramore
Production: Viewfinder