BRIEF
Tomati sweet & sour crackers set their sights on high schoolers. The goal was a story that felt instantly relatable.

INSIGHT
Real friendship is tested in both sweet and sour moments. At school, that often means embarrassing, high-pressure situations, like being called to the board unprepared, where friends truly show up for each other.

IDEA
We turned Tomati into the unexpected hero, saving a friend in a painfully familiar classroom moment, with humor leading the way.

The product naturally earns its role, landing on the line “Deliciously sweet and sour, just like student life.”

Client: Tomati - Oishi Vietnam
Agency: BBDO Vietnam
Creative: Andrew Chuey, Tia Trang Nguyen, Lam Phan, Ngoc Tiny
Director: Chieng Taveepon
Production: Good Sundays