BRIEF
Demonstrate product efficacy through a runway aesthetic, reinforcing TRESemmé Salon Rebond as a premium range trusted by professionals for anti-hair fall.

INSIGHT
Runway models know hair stress better than anyone. Constant styling, tension, and transformation pushes their hair to the limit every day, often leading to hair fall.

IDEA
We let a pro do the proving: a real runway model cycles through multiple high fashion hairstyles, repeatedly testing her hair’s strength. The looped performance becomes both a stress test and a style statement, proving resilience elegantly.

Client: TRESemmé - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Huong Nguyen, Lam Phan
Director: David Rechtman
Production: M.A.D Production