BRIEF
7UP launched Lemon Mint (Mojito) as its new summer flavor. Our mission was to turn it into a must-have summer sensation.

INSIGHT
When the heat hits, people reach for cold showers or ice on skin, but the relief is never quite enough.

IDEA
We brought to life the amplified refreshment only 7UP Lemon Mint can deliver.

By dialing up lemon and mint, the ultimate cooling duo, we dramatized a ‘double cooling sensation’, told through two short, playful TVCs that hit right at peak summer.

Client: 7UP - Pepsi Suntory
Agency: BBDO Vietnam
Creative: Lam Phan, Tia Trang Nguyen
Director: Tim Stoffel
Production: Viewfinder