BRIEF
Promote Dove’s nature-infused body wash range, featuring three fragrances designed to deliver distinct sensorial experiences.

INSIGHT
In polluted, high-heat cities like those in Vietnam, washing off the day’s dust and stress is more than routine. It’s a ritual of release.

IDEA
We transformed shower time into a self-love ritual, positioning Dove as sensorial therapy.

Through an interactive YouTube experience, viewers guided their own unwind journey. From setting the mood to choosing a fragrance that transports them to its place of origin: lotus in Japan, lavender in France, calendula in America.

Client: Dove Skin - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Huong Nguyen, Lam Phan
Director: Nhu Dang
Production: Flex Films