7UP ‘Double Cool’

 

During boiling hot summer days, people would try anything to cool themselves down, yet still not totally satisfied inside out. So 7UP comes up with a special variant for summer - Lemon Mint (Mojito), to grant their wish.

You knew Cool. But did you know Double Cool? - is among the thoughts we bring to the table. Then ‘Double Cooling Sensation’ comes to life via 2 15-seconds TVC films, inviting consumers to a fantasy world of double cooling sensation of 7UP Lemon Mint.

Client: 7UP - Pepsi Suntory
Agency: BBDO Vietnam
Creative: Lam Phan, Tia Trang Nguyen
Director: Tim Stoffel

Production: Viewfinder

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TOMATI 'The answer'