NIVEA ‘The Dance of Skin Breathe’ 

Since Nivea Micellar Water (makeup remover) wants to be seen as an essential beauty product rather than a drug store’s bestseller in Vietnamese market, its image need an upgrade. The brand also wants to introduce new feature - Oxygen Boost that cleanses skin deeply while keeping it radiant.

Skin needs to breathe, just like us. Wearing makeup all day long can suffocate the pores, causing long-term damages to skin health. Removing makeup with the right product not only perfectly cleanses your skin but also increases its oxygen intake.

So there comes ‘The Dance of Skin Breathe’, a beautiful view into the skin world to artistically dramatize skin suffocation and product efficacy. The film features elegant ballerinas to premiumize the brand and make it relevant in beauty category.

Client: NIVEA Face - Unilever Vietnam
Agency: BBDO Vietnam
Creative: Hien Nguyen, Lam Phan
Director: Bruce Parramore
Production: Viewfinder