DOVE 'Hair Orchestra'

To demonstrate the anti-hairfall effectiveness of Dove shampoo, we came up with this unusual performance with hair as musical instruments that harmonize with the delightful Mozart’s ‘Eine kleine Nachtmusik’.

According to brand’s R&D and research, Vietnamese women struggle with hair loss in their daily routine, especially when they shampoo, brush, comb with fingers, dry with towel, and wear helmet.

The initial assignment was to make an educational video to demonstrate their clinically proven anti-hairloss effectiveness via a non-stop hair brushing experiment. However, we took it as an opportunity to be playful and at the same time stay elegant and classy as brand’s image. Hence, the ‘Hair Orchestra’.

Client: Dove Hair - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Huong Nguyen, Lam Phan
Director: David Rechtman
Production: Flex Films