COMFORT ‘Forever young together’

To launch the new variant Comfort Ultra Care Fabric conditioner in the time of Tet holiday where consumers crave for clothes shopping, we tell a love story of a young woman and her favorite dress, via music video ‘Mãi xuân cùng em’ (Forever young together).

Traditionally, every Tet, we wish our beloved ones forever young, despite the effect of time. Hence, the same should be applied to our beloved clothes, as they are nowadays not just something to wear but a source of joy, confidence and self-identity.

The idea is to give clothes a lasting youth with Comfort Ultra Care, starting from the very first day of this relationship, so that you and your favorite clothes can stay together, like forever.

The music video deploys the voice and popularity of singer Toc Tien, aka brand ambassador, to spread out the campaign in an edu-entertaining way.

Client: Comfort - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Huong Nguyen, Lam Phan, Sang Huynh
Director: Dinh Ha Uyen Thu
Production: Zero Z