NIVEA ‘Black Swan’ 

When being asked to launch the new line of Micellar water (makeup remover) for professional makeup lovers who are sophisticated and visual-driven, we think of Black Swan right away, a villain we’re all mesmerized with.

Black Swan owns the spotlight with her glamorous makeup look. But even her skin beauty can be damaged unless her face is cleansed with an expert solution, since professional makeups leave invisible silicone residues on skin. Thanks to Nivea MicellAIR Expert, with Bi-phase formular that removes what’s beyond naked eyes, she now shines like a goddess in her own skin.

Client: NIVEA Face
Agency: BBDO Vietnam
Creative: Lam Phan, Trang Tia Nguyen
Director: Bruce Parramore
Production: Viewfinder