TRESEMMÉ ‘The pulls’

To demonstrate the anti-hairfall efficacy of TRESemmé Salon Rebond in a runway-related execution, we imagine if our talent, a top model, can continuously challenge herself in a loop. The answer is a seamless sequence where she wears different catwalk hairstyles involving lots of hairloss-causing accessories and continuously pesters herself with careless pulls.

Client: TRESemmé - Unilever Vietnam
Agency: T&A Ogilvy
Creative: Huong Nguyen, Lam Phan
Director: David Rechtman
Production: M.A.D Production